Meet the Founders
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Matthew Goodwin-Freeman
POLITICAL DIRECTOR | COO
Matthew is the youngest Councillor ever elected in the London Borough of Harrow and formerly the youngest Association Chair. A lifelong political organiser, he also served in the UK Youth Parliament, and has built a reputation as a highly effective campaigner with a track record of winning elections across London, the Midlands, and beyond.
He was Campaign Manager for Bob Blackman CBE MP's 2024 General Election win, transforming the campaign from a 1% chance of victory in exit polls into the safest Conservative seat in the country. He also helped win 2 out of 3 Conservative seats in the 2025 local elections, including in Reform UK swing areas. His track record includes winning elections others considered unwinnable.
Matthew has contributed to successful campaigns across all major political formats — including local, PCC, Mayoral, London Assembly, and parliamentary elections. He brings deep domain knowledge of political organising, field operations, and grassroots mobilisation, and has worked directly with senior political figures including Susan Hall.
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Mohona Datta
MANAGING DIRECTOR | CEO
Mo started her career across finance and technology, working in highly technical roles at Wellington Management, IBM, and GSMA. At Wellington, she managed technical integration, reporting automation, dashboard design, and investment data for a global asset management platform. Taking a 2/3rds pay cut to leave the private sector to work for the House of Commons, it was here she met her co-founders while working on Bob Blackman’s CBE MP re-election campaign. Together, they launched GetElected to scale the systems, talent, and strategy that contributed to that campaign’s success.
Mo holds a BSc in Theoretical Physics (KCL) and is completing an MBA from Bayes/Cass Business School. A first-generation immigrant and the only woman in every professional team she’s been part of, Mohona has been awarded scholarships by GCHQ, the Arkwright Engineering Trust, Newton Venture Programme, and City University. Mohona leads GetElected with deep operational insight, technical fluency, and a sharp sense of risk mitigation and adaptability.
She graduated into one of the toughest job markets in a generation, faced two redundancies before the age of 25, and spent two years living off savings and investments to self-fund her MBA, CFA education, and the early stages of GetElected. Despite these setbacks, she became a homeowner at 21 and property investor at 22 and now manages GetElected’s commercial and financial strategy with leanness learnt from financial hardship.
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Gabriele Montone
MEDIA DIRECTOR | CPO
Gabriele is an AI-native media strategist, product thinker, and videographer with extensive experience creating digital-first content for political and public sector clients. He has worked on media production and digital messaging for Bob Blackman CBE MP, Cllr Craig Smith and Cllr Marcus Jones, bringing a creative and strategic edge to high-impact political communications.
Beyond politics, he has developed innovative products and campaigns for organisations including St Thomas's Hospital, where he applied design thinking to medical physics product design, computer aided design and manufacturing. Gabriele combines political messaging expertise with front-end development skills and fluency in digital tool design.
At GetElected, he leads SaaS product development, marketing, and UX/web development - building scalable training products, overseeing social media strategy, and translating campaign messaging into compelling digital formats. He is a power user of generative AI and creative automation tools, applying them to campaign content creation, product mockups, rapid prototyping, and training module design.
Gabriele holds a BA in Politics from Queen Mary University of London and a diploma in music. He also manages contractors and collaborators, onboarding new digital freelancers and leading affiliate and vendor partnerships to expand the GetElected platform ecosystem.