Meet the Founders

  • Matthew Goodwin-Freeman in blue suit standing in front of the Houses of Parliament, London.

    Matthew Goodwin-Freeman

    POLITICAL DIRECTOR | COO

    Matthew is the youngest Councillor ever elected in the London Borough of Harrow and formerly the youngest Association Chair. A lifelong political organiser, he also served in the UK Youth Parliament, and has built a reputation as a highly effective campaigner with a track record of winning elections across London, the Midlands, and beyond.

    He was Campaign Manager for Bob Blackman CBE MP's 2024 General Election win, transforming the campaign from a 1% chance of victory in exit polls into the safest Conservative seat in the country. He also helped win 2 out of 3 Conservative seats in the 2025 local elections, including in Reform UK swing areas. His track record includes winning elections others considered unwinnable.

    Matthew has contributed to successful campaigns across all major political formats — including local, PCC, Mayoral, London Assembly, and parliamentary elections. He brings deep domain knowledge of political organising, field operations, and grassroots mobilisation, and has worked directly with senior political figures including Susan Hall.

  • Mohona Datta wearing a black top and gold necklace in a room with framed pictures on the wall.

    Mohona Datta

    MANAGING DIRECTOR | CEO

    Mo started her career across finance and technology, working in highly technical roles at Wellington Management, IBM, and GSMA. At Wellington, she managed technical integration, reporting automation, dashboard design, and investment data for a global asset management platform. Taking a 2/3rds pay cut to leave the private sector to work for the House of Commons, it was here she met her co-founders while working on Bob Blackman’s CBE MP re-election campaign. Together, they launched GetElected to scale the systems, talent, and strategy that contributed to that campaign’s success.

    Mo holds a BSc in Theoretical Physics (KCL) and is completing an MBA from Bayes/Cass Business School. A first-generation immigrant and the only woman in every professional team she’s been part of, Mohona has been awarded scholarships by GCHQ, the Arkwright Engineering Trust, Newton Venture Programme, and City University. Mohona leads GetElected with deep operational insight, technical fluency, and a sharp sense of risk mitigation and adaptability.

    She graduated into one of the toughest job markets in a generation, faced two redundancies before the age of 25, and spent two years living off savings and investments to self-fund her MBA, CFA education, and the early stages of GetElected. Despite these setbacks, she became a homeowner at 21 and property investor at 22 and now manages GetElected’s commercial and financial strategy with leanness learnt from financial hardship.

  • Gabriele Montone with short blond hair in a coral-colored shirt sitting in an office chair.

    Gabriele Montone

    MEDIA DIRECTOR | CPO

    Gabriele is an AI-native media strategist, product thinker, and videographer with extensive experience creating digital-first content for political and public sector clients. He has worked on media production and digital messaging for Bob Blackman CBE MP, Cllr Craig Smith and Cllr Marcus Jones, bringing a creative and strategic edge to high-impact political communications.

    Beyond politics, he has developed innovative products and campaigns for organisations including St Thomas's Hospital, where he applied design thinking to medical physics product design, computer aided design and manufacturing. Gabriele combines political messaging expertise with front-end development skills and fluency in digital tool design.

    At GetElected, he leads SaaS product development, marketing, and UX/web development - building scalable training products, overseeing social media strategy, and translating campaign messaging into compelling digital formats. He is a power user of generative AI and creative automation tools, applying them to campaign content creation, product mockups, rapid prototyping, and training module design.

    Gabriele holds a BA in Politics from Queen Mary University of London and a diploma in music. He also manages contractors and collaborators, onboarding new digital freelancers and leading affiliate and vendor partnerships to expand the GetElected platform ecosystem.

Rebuilding Democracy's Infrastructure for the Digital Age

Politics is the most powerful industry in the world, yet it still runs on volunteers, paper, and fragmented legacy tools. While every other sector has embraced digital transformation, political campaigns remain stuck with outdated workflows that waste time, talent, and opportunity.

We're changing that.

GetElected is building the full-stack AI ecosystem that democracy actually needs - connecting campaigns, talent, and cutting-edge tools to make political engagement more effective, accessible, and impactful.

Our Mission

We believe anyone with a cause should be able to build a movement and compete for office. Our mission is to democratise access to world-class campaign infrastructure, breaking down the barriers that keep capable leaders from running and winning elections.

By automating manual workflows, connecting campaigns with expert talent, and providing training that actually works, we're levelling the playing field for candidates who have great ideas but lack traditional party machinery.

What We've Achieved

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Proven Track Record
Our founders delivered 4 campaign wins, including transforming Bob Blackman CBE MP's Harrow East seat from a 1% polling position into the safest Conservative seat in the country
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Industry Recognition
Featured on GB News and TalkTV, invited to speak at political conferences across the UK
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Growing Network
Building partnerships with political professionals, training providers, and technology innovators who share our vision

Our Goals

  • Short-term: Launch the UK's first comprehensive platform for campaign workflow automation, making volunteers 3x more productive and eliminating the need for full-time data entry staff.
  • Medium-term: Create the go-to marketplace for political talent, connecting the best campaign managers, digital creators, and specialists with campaigns that need their expertise.
  • Long-term: Power the infrastructure for a more open, representative democracy where political competition is based on ideas and execution, not just institutional backing.

Why Now

Trust in traditional institutions is declining, but political engagement is surging. New movements, independent candidates, and cause-driven campaigns are emerging across the political spectrum - but they lack the tools and infrastructure to compete effectively.

We're building for this new political reality, where success comes from having the right technology, the right people, and the right approach - not just the right party membership.

Join Us

Whether you're a candidate ready to run, a campaign professional looking for your next opportunity, or someone who believes democracy works better when everyone has access to world-class tools - we want to work with you.

GetElected isn't just a platform. It's the foundation for a more accessible, effective, and representative political future.

Ready to be part of the change? Get in touch.